So people brought up the Nazi imagery in Lady Gaga’s Alejandro and I thought it was worth discussing. The people who brought it up obviously didn’t care about Jews or Romani or Nazism, they did it only to silence us about Minaj’s video (i.e. you don’t care about Lady Gaga since she’s white!) Which I find funny because as much as tumblr hates Lady Gaga and has discussed how problematic she is I haven’t ONCE seen goyim SJ bring up the Nazi imagery or antisemitism/anti-romani sentiment in that video-and then they only decide to bring it up just to silence us because they don’t otherwise care? Cute.
Also the video is over four years old at this point—and all the other examples I saw people bring up are also old—but some of them have been discussed before (for example, I’ve had critical discussions about Harry Potter’s and Agent of Shield’s Nazi references). In 2010 tumblr was even worse about addressing antisemitism, so of course you didn’t see anything about Alejandro.
ANYWAY, to be perfectly honest I didn’t notice the Nazi imagery when the video came out. I was much less versed in antisemitism/anti-romani sentiment and Nazism then than I am now. Also, the video is A LOT more subtle than Nicki Minaj’s. While Nicki Minaj’s video literally mimics Nazi propaganda videos, with banners and clearly visible arm bands and military imagery mirroring Nazis exactly, Alejandro is less cohesive and more subtly evokes Nazi aesthetic. But once you notice it, it becomes obvious. I’d also like to bring up the fact the video DID cause an uproar…for it’s appropriation of Catholic religious imagery. So again that shows you the media’s priorities. To be fair, that imagery is more overt than the Nazi imagery.
Now for the video analysis.
One of the first very obvious Nazi references in the video is the high stepping—that is reminiscent of the Nazi “goose-step” – but it only lasts a few seconds and is only preformed by the man in front
Compare to the Nazi goose step.
Like in the video, one man leads in front.
Other armies have used the goosestep, but it’s most strongly associated with Nazis because it emphasized their uniformity and conformity. It is even thought to have played a role in brainwashing people as doing tasks in unison encourages conformity.
The aesthetic of their clothes is reminiscent to Nazis:
I missed this the first time I watched the video, but you can see that dude is wearing a red armband in the darkness.
After several viewings I also made one out on this guy:
The arm band in the first picture might not seem so subtle—but this shot lasts less than second and this dude is only shown twice in the video in the corner of the frame and the lighting is very dark. Again, this is subtler and much easier to miss than in Nicki Minaj’s video.
The back up dancers’ haircuts also look like Hitler youth cuts:
But there’s also a lot of really unrelated imagery in the video. Like her nun-esque out fit and rosary weirdness and stripping and boob guns?
Plus these random bellbottoms??
The video also combines Nazi imagery with steampunk which garbles it a bit more:
However, she also combines it with S&M which is a common association with Nazism among kinksters and pornographers.
Then she gets this weird cat-walking army that wear clothes vaguely reminiscent of Nazi uniforms.
(this man is wearing a replica of a nazi uniform)
So yeah, in a word, like usual Lady Gaga is trash and in this video decided instead of appropriating PoC to use Nazi images. What’s worse about it is the video very much promotes Nazi imagery as sexy and cool. It’s subtle so that the connection can be subliminal. Some people have these weird fetishes/sexual associations with Nazism and this video reinforces those in a subtle, subconscious way that is actually very alarming and dangerous. The Nazi imagery appears to be dark and seductive, edgy and interesting—which disturbing to say the least.
So add being antisemitic, anti-romani and romanticizing Nazism onto Lady Gaga’s list of fuckery.